Earlier this year many high-profile celebs embraced Twitter: Demi Moore, Ashton Kutcher and...the woman who only needs to be identified by one name...OP-RAH!! (And yes, I was typing this while having Oprah's introductory cadence in mind!)
So, it is only fitting that Oprah's book club's next pick will be rolled out via a tweet.
http://news.yahoo.com/s/ap/20090825/ap_en_ot/us_books_oprah_winfrey
Good way to create buzz for her next pick, not to mention great marketing for Twitter. I've got to imagine that she'll still mention this hotly anticipated title via her broadcast as I don't think all her viewers are plugged in.
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